1. Write It Last
The most important tip to writing your introduction is to write it last. Your introduction introduces your book to the reader. If you write your introduction before writing the rest of your book, how do you know what you are introducing? You will find that you will have to return to your introduction after you’ve finished writing the rest of your book and rewrite it. Instead, skip writing your introduction until last and jump into the meat of your book.
2. Grab the Reader’s Attention
Open your introduction with an attention grabber. A common way to do this is to ask your readers a question. Ex. “What if I told you that you could be a multi-millionaire in one year? How about one month? I am going to teach you the methods…”
Another common way to grab the reader’s attention is to open your introduction with a fact. Ex. “Studies show that millionaires have 8 essential habits that are the building blocks to their success.”
A third way to start your introduction is with a quote. Ex. “Benjamin Franklin is quoted as saying, ‘Tell me and I forget. Teach me and I remember. Involve me and I learn.’”
3. What Is Your Book About?
Don’t make your readers guess the subject of your book. Tell them directly about your book and what they will gain by reading your book.
4. Skip Secrets
Don’t present your readers with the promise of revealing some great secret and then string them along through the introduction and the next several chapters. It’s not only annoying, but you will also lose the trust of your readers.
Give your readers a preview of what they can expect from your book. Give them a brief rundown of steps and actions they will be taking. If possible, use bullet points.
6. Keep It Short
People don’t like long introductions, so keep your introduction short, zippy, and full of enthusiastic energy.