Thursday, August 6, 2015

How to Get Started in Food Blogging

Back in 2008 I became the bread baking guide on About.com, and have been blogging and creating recipes for the past 6 years. While I don't consider myself an expert in food blogging, I do know a lot about the subject and I know about all the hours and hard work that goes into building a food site.

Choosing a Niche in Food Blogging


The first step when deciding to go into food blogging is to decide on your angle, main focus, or, as it is most commonly called these days, a niche (pronounced neesh). Choosing a niche is extremely important because it will give you an edge over the larger food websites.

A food niche can be as broad as breakfast food and as narrow as gluten free bread baking. You can focus on ethnic cooking such as Chinese recipes or you can create an entire food blog around a certain ingredient such as potato or apple recipes. There are also recipes for certain diets, such as vegan or paleo. The beauty of food blogging is that there are so many different angles, or niches, you can choose from.

Domain Name for Your Niche


When you know what you food niche is, it is time to buy a domain name. Before you start your search, write down your niche and any words directly related to your niche. This is because you want a domain name that has your niche in the name. For example, if you want to create a food blog about casseroles, you will want casserole in your domain name. You will need to throw in a another word or two to find a domain name that is available. A quick search and I find that AmericanCasseroles.com is available at the time I wrote this blog post. If I was going to make a casserole recipe blog, I would probably buy that domain name.

Creating Original Content and Recipes


Many people get stuck on the idea of creating original recipes and content. The truth is, it is not that difficult. First, you need to collect as many cookbooks as possible. Choose one and begin searching for recipes related to your niche. When you find a few interesting recipes, make the necessary preparations to make the recipes. Think about how you might alter the recipe, as well. For example, and easy white bread recipe might be altered by using coconut oil instead of butter and using honey instead of sugar. Write out your changes and test out the recipe.

During my first 2 years as the bread baking guide I did a lot of testing on bread recipes. Heck, I would empty my spice cabinet and refrigerator onto the kitchen table and pull together different ingredients for my recipes. Some of my creations turned out wonderful, some needed further adjustments, and a few were total flops. After those initial 2 years, I had far fewer flops because I had already tested out nearly everything imaginable in my breads and I was then able to bake breads according to my tastebuds. The entire process became easy.

A Word on Copyrights


The U.S. Copyright Office is the final word on the subject of copyrights and recipes.

Basically, a list of ingredients cannot be copyrighted. The creative content, such as the introduction to the recipe, the explanation as to how to follow the recipe, and any illustrations are protected under copyright laws.

Photographing Food


One habit you will need to get into is keeping your camera in the kitchen. You should photograph ingredients, the procedures, and the finished recipe. Take about 10 pictures of each step and item using different angles and natural light. The more pictures you take, the more likely you will get that one, perfect shot. Keep your unused photographs in a file. You will find other uses for them, such as when you are writing about different ingredients or different techniques.

Use the type tool in your graphic software to add your domain name to your image. This way, if your photo gets passed around, people can see where it originated from. It's like free advertising.

Marketing Your Food Blog on Social Media


Social media is the best place to get the word out about your blog. Build a Facebook page for your blog and create a Twitter account for your blog. Also, put your photos to good use by adding them to Pinterest. Food blogs do really well with Pinterest because nearly everyone likes to look at delicious foods.

No comments:

Post a Comment