1. Publishing is the Easy Part
Self publishing books is easy. The hard part comes in when you want to sell your book. You will need to consider marketing and getting your book in front of potential readers. Some self publishers are very laid back when it comes to marketing and others have a whole strategy to getting the public interested in their book. If you are fine with making a few sales here and there, be laid back. If this is your only income (or you want it to be), then you have to get out there and push.
2. Research Your Title
Always research your book title before you hit the publish button. Make sure your book title isn’t already being used. In the case of fiction, see how many different authors have already used your title. For example, “The Wishing Well” is the title or part of the title for many works of fiction. Would you want your book competing with other books of the same title, or can you alter your title and make it unique?
3. You Won’t Wake Up a Millionaire
You finished writing your book, got it edited, and had a cover made for it. Now all you have to do is hit the publish button and tomorrow morning, after waking up, you will discover that you became a millionaire overnight. I wish, but the truth is that it will take time to build up your sales.
4. You Need to Build Your Audience
You will need to romance your potential audience by offering them your book for free for a limited time. You can also build up an audience through a blog or social media.
5. Get Your Book Reviewed
Getting your book reviewed is a big deal. As a person who spent years writing book reviews, I know first hand that traditional publishers scramble to get established writers to review their books. Now that you are publishing your own book(s), you will have to join the throngs of others seeking legitimate book reviews. You can hire some book reviewers on Fiverr, but you’re best bet is to pay the hefty review fee that some established book reviewers and book review sites want. Honestly, getting reviews are worth the price.
6. You Only Have Yourself to Blame
When the poop hits the fan, you only have yourself to blame. That’s right. You must hold yourself responsible for everything that happens when self publishing your book, and that means the good as well as the bad.