Thursday, October 8, 2015

The Writer’s Quick Guide to Color Psychology

More and more Kindle book writers are taking an interest into the psychological affects of colors when designing their books colors. They are also finding out that colors play a strong psychological role in their writing when they describe characters and scenery.

This brief guide to colors will give you the information you need for using colors in creating books covers and creating strong settings that will strongly impact the readers.

Black


Business - Authority. An unfriendly color.

In today’s world, black is associated with the Goth scene, Halloween, and is, by some, considered an evil color associated with death. In ancient history, black was associated with primeval darkness and the Underworld. The ancient Egyptians saw black as the color of life. As the Nile flooded the surrounding area and receded, year after year, it left behind black, fertile earth in which the farmers grew their crops.

Blue


Business - Represents trust and dependability. A safe color.

In the Judeo-Christian religions, blue is associated with the sky and the domain of the Heavenly Father. Therefore, blue gives the feeling of eternity and loftiness.

Brown


Business - Color of the outdoors, adventures, and nature. A strong, reliable color.

Ancient Romans and early Christians associated the color brown with humbleness and poverty. It is the color of the earth and represents farming.

Gold


Business - Symbolizes luxurious living, high value, wisdom, and beauty.

Associated with the sun, gold has been the color of divinity in many religions. Gold symbolizes ancient knowledge and enlightenment.

Gray


Business - Conservative. Neutral.

In Christianity, gray is the color of the resurrection of the dead. Grey is an in-between color and for many it symbolizes uncertainty or mystery.

Green


Business - All things natural and “green”. Health and healing.

Green is a very earth friendly color, with lighter greens symbolizing spring and rebirth and darker greens symbolizing summer and the prime time of being. A warm color, green also represents a primal awakening.

Orange


Business - Optimism and enthusiasm.

Orange is a fascinating color steeped in ancient history. As a mixture of red (sexual) and yellow (spiritual), orange is the tipping point between lust and enlightenment. Buddhist monks wear orange robes as a color of enlightenment. Dionysos, god of wine and lust, also wore a robe of orange.

Pink


Business - Feminine. Inspires compassion.

Pink is a mixture of red (sexual) and white (purity), making it a color of early romance and maidenhood. Pink is heavily associated with women’s charities and with girl’s toys and clothing.

Purple


Business - A color of wealth and creativity. Fantasy.

Purple is the traditional color of royalty and a color of balance between Heaven and Earth. It is also associated with the Wiccan religion. As the color of transformation, it represents the transition from life into death.

Red


Business - A high energy color and a call for action.

A book could be written on the history of the color red. The color of blood, red symbolizes both life and death. Bright red is masculine and represents activity while dark red represents the feminine mysteries. As a very stimulating color, red should always be used carefully.

Silver


Business - A soothing color. Hints at mystery.

Silver is a feminine, lunar color that is often associated with feminine magic and Wicca. Silver is cool and reserved, the opposite of gold. Ancient Egyptians believed that the bones of their goddesses and gods were made of silver. The color represents feminine purity.

White


Business - Cleanliness and orderliness. A sterile color that can imply simplicity.

White, the absence of all color, has been associated with both the renewal of life and with death. Like black, white is also used as a color of mourning. Commonly associated with purity and innocence. It is the one color that has the potential to manifest itself into anything.

Yellow


Business - Stimulating. Mental Clarity.

Like gold, yellow is a solar color. In some ancient cultures, yellow was associated with spring and renewal. Other ancient cultures identified yellow with summer and the ripe crops.

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