When you publish your book on Kindle and sign up for the KDP Select program, you are given 5 days every 90 days to promote your book for free. According to some, there is a right way and a wrong way to schedule these free days.
Giving Books Away for Free
At first, it seems like a bad idea to give away your book for free. You are here to make money, right? So how does giving your book away for free help you?
When you give away your book, you are building awareness of yourself as an author and your book. If you have more than one book published on Kindle, giving away one book may help increase the sales of your other books. Giving away your book also helps to increase its ranking on Amazon. A lot of free downloads will get you listed in the top 100 books in your genre. It will also help build a momentum where people transition from getting your books for free to paying for your book.
If you skip out of the free promo, you may find that it will take a few months before anyone discovers your book.
All At Once
For many people new to Kindle publishing, their first instinct is to schedule the free promo days all at once. Try to refrain from doing this because you will want to save a few extra days of free promo in case your book doesn’t catch on right away.
Free from the Start
One thing I like to do is schedule 2 to 3 promo days immediately after a book goes live. Why? Because the book can often hit the ground running and, as soon as the free promo days are over, the book usually starts selling on its own.
I save 2 to 3 promo days for just in case. Perhaps my original promo days were on bad promo days. Or maybe a natural disaster struck somewhere in the world and my audience was busy reading news sites and not shopping on Amazon. Whatever the reason, if my book doesn’t start selling immediately after the initial promo period, I will schedule another free promo slot and use up my remaining promo days.
One to Two Days
Other people find that the free promos work best for them if they set them for 1 to 2 days. This allows them to test out different week days and discover which days work best for their genre.
Avoid Fridays and Saturdays
Avoid setting your free promos on Fridays and Saturdays. These two days have got to be the worst days for giving books away because most people make plans for this days. By Sunday, the crowd is back, searching Amazon for things to read and for new ideas.